mvl

The Marvel Entertainment (NYSE: MVL) release of the box office hit Iron Man, still No. 1 in world wide distribution, has got Hasbro Inc. (NYSE: HAS) rethinking its potential opportunities to leverage its stable of characters into larger than life features.

Hasbro, the nation's #2 toymaker, has reacquired the worldwide distribution rights to over 1,000 hours of animated programming.

Under the terms of its new deal with Sunbow Productions, Hasbro has regained ownership of 1,000 hours of cartoons featuring G.I. Joe, Transformers, My Little Pony and Littlest Pet Shop. With the tremendous success of the live action Transformers movie, and a second Transformers as well as a G.I. Joe live action film in production, Hasbro clearly wants full control over its intellectual properties in order to maximize their exploitation.

Hasbo closed yesterday pennies off it's 52-week high of $37.35 and is trading around $36 midday today. Meanwhile Marvel also closed yesterday just off it's 52-week high of $35 closing at $34.27. It is down now in midday trading around $34.50. However, it is up since I posted Chasing Value: Marvel's Iron Man will be HUGE!

UPDATE: HAS closed at $36.26 down -$0.93, and MVL closed at $33.73 down -$0.54.

Sheldon Liber is the CEO of a small private investment company and the principal for design and research at an architecture & planning firm. He writes the columns Chasing Value and Serious Money. Disclosure: I do not hold any position or own shares of HAS or MVL.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Activision Inc. (NASDAQ: ATVI) posted stellar results on the popularity of Guitar Hero and Transformers.
• Airgas Inc. (NYSE: ARG) beat Q4 estimtates with record earnings and raised its guidance.
• Amkor Technology Inc. (NASDAQ: AMKR) beat Q1 expectations on strong demand for wireless.
• Anadarko Petroleum Corp. (NYSE: APC) reported strong Q1 results that beat Wall Street estimates.
• Barnes Group Inc. (NYSE: B) beat Q1 expectations on its "global reach" and raised its 2008 guidance.
• Coinstar Inc. (NASDAQ: CSTR) beat Q1 expectations and raised its full-year guidance.
• DirecTV Group Inc. (NASDAQ: DTV) posted better-than-expected results and announced share buybacks.
• Double-Take Software (NASDAQ: DBTK) beat Q1 expectations and raised its Q2 and 2008 guidance.
• Goldcorp Inc. (NYSE: GG) profits surged in the first quarter on record high gold prices.
• ICON plc (NASDAQ: ICLR) beat Q1 expectations and raised its full-year guidance.
• Marvel Entertainment Inc. (NYSE: MVL) easily beat Q1 estimates and raised its full-year guidance.
• Molson Coors Brewing Co. (NYSE: TAP) reported a surge in Q1 profits that beat Wall Street estimates.
• Panera Bread Co. (NASDAQ: PNRA) beat Q1 expectations and lifted its Q2 and 2008 forecasts.
• Symantec Corp. (NASDAQ: SYMC) beat Q4 expectations and raised its Q1 outlook.
• Transocean Inc. (NYSE: RIG) Q1 profits more than doubled due to soaring oil prices.
• Unilever (NYSE: UL) posted strong results, with revenues beating estimates for the first time in six years.
• UTStarcom Inc. (NASDAQ: UTSI) released a preliminary guidance well above expectations.
• Walt Disney Co. (NYSE: DIS) posted better-than-expected results on success of its theme parks.

It did not take long for Marvel Entertainment (NYSE: MVL) to announce the intended 2010 release of Iron Man 2. This came one day after Marvel reported its latest earnings and the spectacularly successful weekend debut of its newest hit movie.

Having seen Iron Man with the cast and crew -- a prejudiced crowd if there ever was one -- I can tell you it is worth catching Iron Man on the big screen.

Meanwhile, if you are a Marvel comics fan, as I was growing up, and can't wait for the sequel, let's hope that the June 13 premiere of the The Incredible Hulk tides you over until 2010. And then, starting with Iron Man 2, you can look forward to the gates opening wide for the pantheon of Marvel Super Heroes.

Even if you have not seen the new Iron Man movie yet you can be sure that there will be a sequel after 'Iron Man' Proves His Mettle this weekend topping all estimates of its potential at the box office passing $100 milion dollar mark and easily taking the top spot.

Earlier today Marvel Entertainment (NYSE: MVL) reported an increase in earnings from last years first quarter. Net income came in at $45.23 million, compared to $46.84 million last year. However, net earnings were up from $0.54 to $0.58 per share this year.

Last week after seeing a preview of Iron Man I posted Marvel's Iron Man will be HUGE! and it was. This is only the beginning because in addition to more of Iron Man filling the big screen we can look forward to more of Spider-Man, The Hulk, Wolverine, The Punisher 2, Magneto, Namor and many more in script development. Then there is the product licensing too, so it looks like the world will be looking simply Marvel-ous as Billy Chrystal liked saying way back when on Saturday night live.

The comnpany raised it's 2008 earnings per share estimate to the rangeof $1.35 to $1.55 from the $1.30 to $1.50 range. Marvel increased net income guidnace for the year to $104 to $122 million from $100 to $118 million.

The Stock is up $2.25 to $32.50 per share in morning trading.

UPDATE: MVL closed up $2.85 to $33.10.

Sheldon Liber is the CEO of a small private investment company and the principal for design and research at an architecture & planning firm. He writes the columns Chasing Value and Serious Money. Disclosure: I hold no position in MVL as of this writing -- but I am considering buying it

Marvel Entertainment Inc (NYSE: MVL) shares are trading higher after the company reported a first-quarter profit of $45.2 million, or 58 cents per share, beating analysts' estimates of 43 cents per share. The company raised its estimates for full year revenues and profit. Also lifting MVL is the success that the new Iron Man movie has seen over the past weekend and the company's promise to move forward with Iron Man 2. If you think that the stock won't fall by too much in the coming months, then now could be a good time to look at a bullish hedged trade on MVL.

After hitting a one-year low of $21.21 in August, the stock has hit a new one-year high today. MVL opened this morning at $33.00. So far today the stock has hit a low of $32.02 and a high of $33.24. As of 12:15, MVL is trading at $32.45, up $2.20 (7.3%). The chart for MVL looks bullish and steady, while S&P gives the stock a neutral 3 Stars (out of 5) Hold rating.

For a bullish hedged play on this stock, I would consider a September bull-put credit spread below the $25 range. A bull-put credit spread is an options position that combines the purchase and sale of put options to hedge risk in case the stock doesn't do what you think but still leverage nice returns. For this particular trade, we will make a 9.9% return in just four and a half months as long as MVL is above $25 at September expiration. Marvel would have to fall by more than 23% before we would start to lose money.

MVL hasn't been below $25 by more than a dollar or so in the past six months and has shown support around $28 recently. This trade could be risky if Iron Man doesn't keep its box office momentum, but even if that happens, that position could be protected by support the stock might find from its 200-day moving average, which is currently around $26.

Brent Archer is an options analyst and writer at Investors Observer. At publication time, Brent neither owns nor controls positions in MVL.